How to Choose an Online Reputation Management Service
Online reputation management is one of the hottest areas online right now as more and more people are recognizing its importance. This does however create a problem as all kinds of companies are entering the field without having the skills that are required to do the job. It is important that you know how to choose the right online reputation management service.
The first thing that you are going to want to look at when you are choosing an online reputation management company is their own reputation. It is amazing how many companies there are that promise to manage your reputation and can't even manage their own. Do a search on the company name and see what comes up. If there are negative reviews on the first page of the search results this is not a company that you want to work with. You should be able to find positive reputation testimonials about the company, this is after all what they are selling.
The next thing that you are going to want to look at is what kind of services the reputation management company offers. There are a number of different ways that they can manage your reputation and you need to make sure that the company that you work with will do it in an appropriate manner. For example the needs of an individual who needs to get a few embarrassing pictures removed is very different from that of a large company that needs to have hundreds of negative reviews suppressed in the search results.
It is also a good idea to make sure that you find out how the company that you are working with plans to provide their services. You should know what techniques they intend to use and why. It is not necessary that you completely understand all of the technical details of what they are going to do but you do have to know why they are doing what they are. Most important is that you make sure that you are not paying for a simple task that you could easily do yourself. A lot of reputation management companies will charge you hundreds of dollars to do things that you could easily and quickly do on your own.
The last thing that you want to look into is the cost of the service. This can be a little bit tricky since you don't want to overpay but at the same time you also don't want to take the cheapest service. The danger of going with the cheapest option is that you will be dealing with a company that doesn't really know what they are doing but has decided to jump into the suddenly hot reputation management business. The best bet is to compare the rates of a few different firms so that you can see what the going rate is.